Our Fruit Basket

Environmental Policy

Tree Planting

Planting fruit trees in Africa

  • Together with Ripple Africa we are carrying out an ongoing fruit tree planting programme: Every Fruit Basket we deliver to you – we plant 1 fruit tree.
  • This helps to mitigate the effects of global warming, deforestation and provides an income support to local communities in Malawi, Africa.

Fruit Sourcing

  • We source most of our fruit from The Netherlands and Western European countries to help support Dutch producers and minimize fuel emissions from long-haul transportation.
  • We never buy air-freighted fruit.

Basket Service

  • Eco-friendly rotation of baskets: on each delivery day we deliver FULL baskets and collect the EMPTY baskets to re-use them. This avoids packaging wastage with each delivery.
  • Eco-Route Delivery System: We operate eco-friendly delivery routes by minimizing the duplication of van paths.

Warehouse and Office Policy

  • When we buy our fresh fruit, it arrives packaged in cardboard boxes on pallets. We recycle all these cardboard boxes meaning that they do not end up in landfill sites.
  • Minimising paper print-outs at Fruitful Office! This includes sending out our monthly invoices to our clients electronically in PDF format.